Portfolio
My portfolio showcases a diverse blend of finance and marketing projects completed throughout my time at the University of Miami. From social media audits and personal branding strategies to market analysis and budgeting exercises, each project highlights a different side of my skill set—combining creativity with financial thinking. Together, these pieces show the range of what I can do—whether it’s developing data, building a brand identity, or crafting marketing strategies that actually make sense for the real world.
Prada Social Media Audit
Social Media Strategist
This social media audit analyzed Prada’s digital presence across Instagram, Facebook, LinkedIn, and Twitter, comparing it to competitors like Gucci and Louis Vuitton. I evaluated engagement metrics, content strategies, and brand voice across platforms, identifying what’s working and where there’s room for improvement. Based on the data, I developed targeted recommendations—from platform-specific content strategies to sustainability messaging and influencer takeovers. This project highlights my ability to combine data analysis, consumer insight, and strategic thinking to strengthen a brand’s digital impact.
Belli
Founder and Brand Developer
For the Belli project, I created a full concept for a functional wellness drink designed to reduce bloating symptoms using clean, natural ingredients. I led the development of the brand from the ground up—crafting the brand identity, name, and positioning strategy, as well as designing packaging, writing ingredient descriptions, and building out a creative campaign across digital and out-of-home platforms. I also created mockups, social media content, and a visual brand aesthetic to bring the concept to life. This project showcases my skills in brand strategy, creative direction, consumer insight, visual design, and campaign planning, all while balancing wellness trends with a bold, lifestyle-driven tone.
Bring the Heat
Experiential Marketing Strategist
For this experiential marketing campaign, I helped develop “Bring the Heat,” a bold brand activation concept for Smokey Bones aimed at increasing relevance among Gen Z consumers. Our idea transformed a fire truck into a mobile wing truck, creating pop-up spicy wing challenges at college tailgates, festivals, and gyms—turning BBQ into a high-energy, shareable experience. I worked on strategy, campaign planning, cultural insight, and brand positioning, tailoring the concept to fit Gen Z’s love of experiential moments.
The Corner Deli
Brand Strategist
For the Corner Deli campaign, I led the development of a full-scale marketing strategy to promote the deli’s new breakfast offerings and expanded hours on the University of Miami campus. Our approach combined survey research, social listening, persona development, and digital campaign planning to better understand and engage our student audience. I helped design and analyze survey data, create targeted social media content, and map out a three-month marketing rollout including influencer partnerships, TikTok ads, and campus activations.
Sustainable Grounds
Marketing Strategist
In the Sustainable Grounds project, my team and I conducted a full-scale marketing research study on how sustainability influences college students’ coffee-buying decisions. We identified key pain points around waste, cost, and convenience through a focus group, survey (n=87), and hypothesis testing using SPSS. I contributed to survey design, data analysis, and strategic recommendations, helping translate insights into actionable marketing tactics.
