Resume
Experience
2021 - Present
Director of Business Development
The Hyland Effect
Delray Beach FL
As Director of Research and Development at The Hyland Effect, I specialize in identifying emerging brands that would benefit from out-of-home (OOH) advertising. I conduct in-depth research to find companies with strong digital presence but untapped potential in print and physical media. Once identified, I lead outreach efforts—to set up meetings, connecting with founders, marketers, and brand managers. Here, I work alongside account executives to pitch custom OOH strategies that will elevate their visibility and expand their reach.
2023-2024
Client Success Intern
Intersection Co.
Hudson Yards, NYC
As a Client Success Intern at Intersection, I supported the New York National Team in executing and optimizing out-of-home advertising campaigns across major markets including NYC, Philadelphia, Chicago, and Portland. I worked directly with mapping systems to ensure DISCUS compliance for a variety of media types—ranging from Digital Urban Panels to Bus and Bench Wraps. My role involved analyzing client decks, developing tailored proposals, interfacing with ad agents to process contracts, and preparing competitive insights.
Education
2022 - Present
UNIVERSITY OF MIAMI
Bachelors of Business Administration
Coral Gables, FL
My time at UM has given me a strong foundation in both the analytical and creative sides of business—from building financial models to developing strategic brand campaigns. Being part of such a dynamic and hands-on learning environment has shaped me into a well-rounded, forward-thinking professional ready to take on the fast-paced world of modern marketing and finance.
2023 - Present
ZETA TAU ALPHA
Executive Council
Coral Gables, FL
Being a member of Zeta Tau Alpha has been one of the most meaningful parts of my college experience. It’s given me a community of strong, supportive women who inspire me to lead with confidence, compassion, and authenticity. Through leadership roles like Vice President of Membership and Development and Vice President of Finance, I’ve grown both personally and professionally—gaining experience in event planning, mentorship, and organizational management.
Professional skillset
Financial Analysis
Market Planning
Client Relations
Digital Analytics
Languages
English (native)
Spanish (proficient)