Resume
Experience
2021 - Present
Head of Marketing
The Hyland Effect
Delray Beach FL
· Prospected various brand categories and initiated outreach via LinkedIn, email, and Zoom
· Assisted in media planning via Excel to determine client budgeting, location analysis, and effectiveness of impressions across various states, in conjunction with the prices of vendors
· Managed print production and tracking of advertiser content for clients including Wonder, Life360, Wrangler, DraftKings and many others
· Built proof of performance client completion reports to ensure the efficiency of the advertisement
2023-2024
Client Success Intern
Intersection Co.
Hudson Yards, NYC
· Determined DISCUS Alcohol Media Complience using mapping system within major U.S. Cities
· Developed PowerPoint presentations and media proposals for different media forms based upon client briefs and objectives
· Interfaced with advertising sales team to process contracts and provide competitive data for clients
· Generated substantial list of new client prospects in different markets
2024-2025
Vice President of Membership and Development
Zeta Tau Alpha
· Led new member education initiatives and developed custom programming to foster leadership, engagement, and sisterhood
· Responsible for Bid Day, new member initiation, trained active members for the role and responsibility of Big Sister
· Collaborated with executive board to enhance recruitment strategy and improve member retention
Coral Gables, FL
2023-2024
Vice President of Finance
Zeta Tau Alpha
· Developed, managed, and allocated a detailed budget, oversaw all chapter financial operations, vendor payments, and expense tracking with accuracy and transparency
· Facilitated gathering semester dues from chapter members, developing payment plans as needed
· Implemented new financial reporting systems using Excel and Google Sheets to increase clarity
Coral Gables, FL
Education
2022 - 2026
UNIVERSITY OF MIAMI
Bachelors of Business Administration
My time at UM has given me a strong foundation in both the analytical and creative sides of business—from building financial models to developing strategic brand campaigns. Being part of such a dynamic and hands-on learning environment has shaped me into a well-rounded, forward-thinking professional ready to take on the fast-paced world of modern marketing and finance.
Coral Gables, FL
2023 - 2026
ZETA TAU ALPHA
Executive Council
Coral Gables, FL
Being a member of Zeta Tau Alpha has been one of the most meaningful parts of my college experience. It’s given me a community of strong, supportive women who inspire me to lead with confidence, compassion, and authenticity. Through leadership roles like Vice President of Membership and Development and Vice President of Finance, I’ve grown both personally and professionally—gaining experience in event planning, mentorship, and organizational management.
Professional skillset
Financial Analysis
Market Planning
Client Relations
Digital Analytics
Languages
English (native)
Spanish (proficient)