More About Me

Long before studying marketing in college, I was surrounded by it. Having two parents in the Out-of-Home industry meant that every dinner conversation focused on campaigns, branding and consumer behavior. My family constantly debated over the best Super Bowl campaigns or which billboard we thought most stood out to us. Throughout these debates, I became fascinated over why these campaigns worked- Why did certain brands work?, Why were some advertisements unforgettable?  This same curiosity eventually led me to pursue a study in marketing and finance, where I fell in love with creativity, marketing and analytical thinking.